Our Journey Through Time
Milestones that shaped Selenderub into Britain's premier sustainable tableware company
The Foundation
James Hartwell established Selenderub in a converted barn in the heart of the Cotswolds. Inspired by the natural beauty surrounding him and concerned about environmental degradation, he set out to create beautiful tableware that wouldn't harm the planet.
First Product Line
After months of research and development, we launched our first collection of bamboo fibre plates and bowls. The response was overwhelming, with orders pouring in from eco-conscious households across Britain.
Team Expansion
Growing demand meant growing our team. We welcomed skilled artisans from across the UK, each bringing their expertise in traditional British craftsmanship while embracing sustainable practices.
Innovation Breakthrough
Our research team, led by Dr. Robert Green, developed a revolutionary biodegradable composite material that matched the durability of traditional ceramics while being completely compostable.
International Recognition
Selenderub received the prestigious British Design Council Award for Sustainable Innovation. Our products began appearing in high-end restaurants and hotels across Europe.
Carbon Neutral Certification
We achieved carbon neutral certification across our entire supply chain, from raw material sourcing to delivery. This milestone reinforced our commitment to environmental responsibility.
Present Day
Today, Selenderub stands as Britain's leading sustainable tableware company, with over 50 skilled artisans creating beautiful, eco-friendly products for conscious consumers worldwide. Our commitment to innovation and sustainability continues to drive us forward.
