About Selenderub

Crafting sustainable dining experiences through British excellence and environmental responsibility

Our Mission

Creating beautiful, sustainable tableware that doesn't compromise on quality or environmental values

Environmental Commitment

We're dedicated to reducing environmental impact through sustainable materials, carbon-neutral production, and plastic-free packaging. Every decision we make considers its effect on our planet.

British Excellence

Proudly British, our tableware is crafted by skilled artisans using traditional techniques passed down through generations, ensuring each piece meets our exacting standards.

Customer Focus

Our customers are at the heart of everything we do. We listen, we care, and we continually innovate to exceed expectations whilst maintaining our sustainable values.

Our Story

The journey from concept to Britain's leading sustainable tableware company

The Beginning

Founded in 2018 in the heart of the Cotswolds, Selenderub began as a small family business with a big vision: to create beautiful tableware that wouldn't harm the environment. Our founders, inspired by the natural beauty of the British countryside, recognised the urgent need for sustainable alternatives to traditional tableware.

Cotswolds countryside where Selenderub was founded

Growth & Innovation

From our humble beginnings, we've grown into a recognised leader in sustainable tableware. We've invested heavily in research and development, partnering with environmental scientists and master craftspeople to develop innovative materials and production techniques that set new industry standards.

Innovation in sustainable materials

Recognition & Future

Today, we're proud to be recognised as pioneers in sustainable tableware design. Our products grace tables across Britain and beyond, but we're not stopping here. We continue to innovate, always looking for new ways to make dining more sustainable without compromising on beauty or functionality.

Award-winning sustainable tableware

Our Values

The principles that guide everything we do

Sustainability value

Sustainability

Environmental responsibility in every decision

Quality craftsmanship

Quality

Uncompromising standards in craftsmanship

Innovation in design

Innovation

Continuous improvement and creativity

Transparency in business

Transparency

Open and honest in all our practices

Community support

Community

Supporting local artisans and communities

Excellence in service

Excellence

Striving for perfection in everything

Meet Our Team

The passionate people behind Selenderub's success

James Hartwell

Founder & CEO

With over 15 years in sustainable manufacturing, James founded Selenderub with a vision to revolutionise the tableware industry. His passion for environmental conservation drives our company's mission.

Sarah Mitchell

Head of Design

Sarah brings artistic flair and technical expertise to our design team. Her innovative approach has earned Selenderub numerous design awards and industry recognition.

Dr. Robert Green

Sustainability Director

A former environmental scientist, Robert ensures all our products meet the highest sustainability standards. His research has pioneered new eco-friendly materials in tableware.

Certifications & Awards

Recognition for our commitment to sustainability and quality

ISO 14001 Certified

Environmental Management System certification ensuring our operations meet international environmental standards.

FSC Certified

Forest Stewardship Council certification for responsible sourcing of wood-based materials.

Design Excellence Award

British Design Council recognition for outstanding sustainable product design innovation.

B Corp Certified

Certified Benefit Corporation meeting the highest standards of social and environmental performance.